Patch

Patch: Local news, community, sports, shopping, restaurants & things to do

“Patch is the trusted voice for informative, original, relevant local content communities can trust. Patch covers the local news you just can’t live without – breaking updates, event info, neighbourhood know how – and brings it all together in one place.”


Platform Redesign and Development (2014)

  • BPM: Complete Technology Platform Turnaround in 6 months
    • Entire network of 903 sites migrated & maintained across the US (global expansion in progress)
    • Patent-Pending UGC moderation flow
    • Migration from 96 AOL servers to 15 AWS servers, making Patch cloud enabled at a huge cost savings
    • Successfully migrated over 6MM users, 18MM images, 17.7MM articles, and 0.5 Petabytes of video to new AWS servers
  • Site Design, Development and Content Architecture
    • Complete web and mobile app re-design (anonymous front-end and secured back-end)
    • Extensive social platform integration (Facebook, Disqus, Twitter, Instagram)
    • Ad Server customization (DFP, AdTech, LiveIntent, Taboola, SailThru)
    • Increased ad revenue by introducing new ad unit space and ad platform integration (DFP)
    • Introduced new email newsletter platform and migration, transforming the way Patch users get their news – open rates soared to 29% and click-thru rates steady at 8-11% – 2.5% above industry standard