Advantage Magazine Featured Nikhil Sonpal, the founder and CEO of MQ, in 2014. The article covered Nikhil’s early career and shift to starting his own business. Below is an excerpt from that article… 



What does innovation mean to your company?
We view ourselves as an innovation agency, keeping on top of trends and always looking through different lenses to craft new ideas and bring change through innovative technologies.

Is there a technology, trend, or idea that’s driving your company forward?
Mobile is first and foremost. People spend several hours a day on their phones, and we want to streamline everyday processes to make their lives easier and more complete.

How do you innovate on a day-to-day basis?
We’ve borrowed the four-fifths rule from Google and other companies. That means we take four days of the week to do our job, and the fifth is set aside to do something new, learn, and innovate.

Where do you hope this innovation will lead you in the next five years?
A few years ago, we wanted to build this temporary social networking system with a privacy focus. I would love to be able to carry this idea forward and bring it to the marketplace because it is safer and more efficient.

How has the notion of innovation changed in the past decade?
The biggest driving force is the level of feedback you get from the world now. Hotels, airlines, and restaurants are so aware of social media now because the world now has a strong voice in this respect.

Is Your Business In Need Of Change?
We Can Help.

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