What You Need to Know About SEO for Your Website

When you search something in Google, what sites come up first? Why are they presented in that order? The answer to these questions is: Search Engine Optimization and (also known as SEO).

When it comes to building a solid content strategy, you’ve likely heard the term “Search Engine Optimization” or “SEO.” SEO refers to improving your site’s ability for search engines like Google, can crawl and index your site content and view the content as valuable to rank higher in search. Search Engine Optimization is the foundation to organic traffic and visitors. The idea is to rank in common search terms within your industry or niche to increase your overall site traffic, visitors, clients and more.

SEO is composed of 3 elements: On-Site SEO, Off-Site SEO and Technical SEO. In this article, we’ll focus on the two elements that are directly influenced by your site and content: On-Site SEO and Technical SEO.

What is On-Site SEO?

On-site SEO (or On-page SEO) refers to the content and elements of your website. Unlike off-site SEO, which is focused on external links to your site, on-site SEO refers to the content directly on your site. This ranges from landing pages to articles, images, links and videos. for search engines like Google, can crawl and index your site content.

What are some key elements of On-Site SEO?

  • Content –  How is your content structured? Is it relevant, authoritative and reliable? Is your content aligned with user intent? Your site content makes the most significant impact on on-site SEO. 
  • Keywords – Now that indexing and crawling has progressed, the specificity of keyword placement on a site is no longer as critical as it was in the past. Search engines can now figure out what your site is about based on specific word combinations within your content. However, it’s important to think of keywords as your content topics– these should be carefully selected and align with your site’s content and purpose.
  • Links & User-Friendliness ­­­– Is your site easy to navigate? Is your content organized, well-written and easily accessible? Does your content contain internal and external links? Are there ads on your site? If so, do they disrupt user experience?

What is Technical SEO?

Technical Search Engine Optimization (aka Technical SEO) refers to the optimization of the make up of your site. Unlike On-site SEO, the majority of this process has very little to do with your site content and more to do with things on your back-end– which is why it’s “technical.”

What are some key elements of Technical SEO?

  • Website Speed – Faster sites convert to higher rankings. Why? Because it improves overall User Experience (UX).
  • Navigation/Site Structure – Your internal linking strategy is also another important component when it comes to user experience. Tons of broken links or links that don’t direct a visitor to the correct page can decrease your technical SEO.
  • Site Responsiveness/Mobile-Friendliness ­­­– More than 50% of internet users access the web via mobile. According to CNBC, 75% of users will use solely smartphones to access the internet by 2025. This is enough to signify the important of mobile-friendly and responsive sites. Your site should shrink to be displayed on a mobile or handheld device. Users should be able to clearly read the content without a bunch of pinching, zooming and scrolling involved.

Why are On-Site and Technical SEO important?

If your site doesn’t the requirements for search engines to crawl, interpret and index, it won’t rank– this means when potential users or clients search for a topic in your industry, your website or business will not come up in the initial search results.

Which one is more important?

Technical SEO is the foundation of your site. Even with a solid on-site SEO/content strategy, your site will not rank if your technical SEO isn’t up to par. However, as we mentioned earlier in the article, SEO is compiled of 3 elements– so in order to have your site reach its highest search potential, you’ll need to have a solid content and SEO strategy containing On-Site, Off-Site and Technical SEO.

Website traffic growth doesn’t happen by chance. A solid SEO strategy must include on-site, off-site and technical SEO in order to position your website for success and market share.

How to Search Engine Optimize (SEO) Your Website

Wondering why your site isn’t ranking in search? Looking for insight or SEO best practices? – We can help!

Complete an SEO-Check or SEO Audit: Is my site SEO-friendly?

Is your site SEO-friendly? What is SEO strategies are missing? What factors are limiting? An SEO audit can help you diagnose any problem areas in your site’s SEO.

MQ’s team of SEO consultants are ready to perform an SEO audit on your site to help you identify why your site is underperforming and improve your on-site, off-site and technical SEO.

Learn more about our auditing process >

Build an Effective SEO strategy

If your site is underperforming or isn’t getting the traffic you’d hoped, you might need to build or refine your SEO strategy.

Our team of strategists and developers can do the hard stuff, so you can focus on running your business. We’ll help you jump-start your website content strategy and improve your technical SEO—it's what we do best. We’re dedicated to helping our clients utilize their website and reach their site traffic goals to maximize their return on investment (ROI).

Let’s talk strategy – connect with an MQ digital strategist today >

Our digital agency takes a results-driven approach to search marketing. We’re committed to helping you increase your SEO ROI through search engine ranking, search engine optimization, and content strategy. If your goal is to boost your website’s ranking on organic search engine results pages (SERPs), drive more traffic, increase your audience or build clientele, contact MQ and ask us about strategies that can improve your business’ ranking. Let’s discuss what content plan will work for your team and your budget.

Speak with our SEO consultants and strategists >

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