Marketing Audit, Website Rebuild & Brand Alignment

Ahlstrom Wright is a full-service law firm that offers expert legal guidance in all areas of law (except for criminal law). Their experienced lawyers serve Sherwood Park, Yellowknife and the surrounding Canadian Communities. With over 38 years’ of professional expertise, thousands of clients, and a full spectrum of lawyers, Ahlstrom Wright has the skillset to serve any type of client, big or small.

In early 2018 MQ rebuilt Ahlstrom Wright's website, updated its brand guidelines and assisted with various content strategy and print projects.

Challenge

The Ahlstrom Wright website had previously been built on WordPress (CMS), and it utilized a third-party theme for design, layout and styling. The old website was extremely limited in content and lacked essential brand information, including the vital lawyer practice areas. As a result of the limited amount of website content, Ahlstrom Wright's ability to rank on targeted search results was heavily reduced.

Over the years, AW's branding had also been managed by many individuals, including other agencies and design contractors; thus, they lacked brand consistency across their marketing materials.

Solution

MQ leveraged and built upon the existing WordPress theme to reduce the total development time required to update the website. A brand guidelines document was created, complete with company images and descriptions for each of the areas of law Ahlstrom Wright practices. The website was redesigned, and content was either reformatted or newly created to align with SEO best practices.

Secondary microsites were strategically created to better-target their potential clients near or around the second office in Yellowknife, Northwest Territories.

Services Provided

  • Marketing Audit
  • Brand Guideline Creation
  • Website Design & Development
  • WordPress CMS Development
  • Content Guideline Document
  • Content Calendar
  • Content & Copy Writing
  • Print Design

 

Work Samples From This Project

Website Content, Design, & Management

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Brand Guidelines & Identity

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Print Design & Marketing Collateral

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Does your website or branding need that refined touch?

Contact us to discuss how we can help you perfect your corporate image.