Ahlstrom Wright is a full-service law firm that offers expert legal guidance in all areas of law (except for criminal law). Their experienced lawyers serve Sherwood Park, Yellowknife and the surrounding Canadian communities. With over 38 years’ of expertise assisting thousands of clients with a full spectrum of lawyers, Ahlstrom Wright has the skillset to serve any type of client, big or small.
In early 2018 MQ rebuilt Ahlstrom Wright's website, updated its brand guidelines, and assisted with various content strategies, advertising, and print projects.
The Ahlstrom Wright (AW) website had previously been built on WordPress (CMS). It utilized a third-party theme for design, layout and styling. The old website was extremely limited in content and lacked essential brand information, including their important areas of law practice. As a result of the limited amount of website content, Ahlstrom Wright's ability to rank on targeted search results was heavily reduced.
Over the years, AW's branding had also been managed by many individuals, including other agencies and design contractors. Ultimately, they lacked brand unity and consistency across their marketing materials.
MQ leveraged and built upon the existing WordPress theme to reduce the total development time required to update the website. A brand guidelines document was created, complete with company images and descriptions for each of the areas of law Ahlstrom Wright practices. The website was redesigned, and content was either reformatted or newly created to align with the best SEO best practices.
Secondary microsites were strategically created to better target their potential clients near and around their second office in Yellowknife, NWT.
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