Nikhil Sonpal was burnt out. The young software engineer had spent many years creating user-facing web and mobile solutions for top software and telecom companies. He spent a decade at…
5 QUESTIONS WITH NIKHIL SONPAL
What does innovation mean to your company?
We view ourselves as an innovation agency, keeping on top of trends and always looking through different lenses to craft new ideas and bring change through innovative technologies.
Is there a technology, trend, or idea that’s driving your company forward?
Mobile is first and foremost. People spend several hours a day on their phones, and we want to streamline everyday processes to make their lives easier and more complete.
How do you innovate on a day-to-day basis?
We’ve borrowed the four-fifths rule from Google and other companies. That means we take four days of the week to do our job, and the fifth is set aside to do something new, learn, and innovate.
Where do you hope this innovation will lead you in the next five years?
A few years ago, we wanted to build this temporary social networking system with a privacy focus. I would love to be able to carry this idea forward and bring it to the marketplace because it is safer and more efficient.
How has the notion of innovation changed in the past decade?
The biggest driving force is the level of feedback you get from the world now. Hotels, airlines, and restaurants are so aware of social media now because the world now has a strong voice in this respect.